Privacy Policy

 

AICEPA PRIVACY POLICY

Last updated: July 01, 2025

 

 

  1. INTRODUCTION

AI Centre of Excellence in Psychometric Assessments (AICEPA), (“AICEPA”, “we”, “our”, or “us”) values the trust our users (“you”) place in us when they give us access to their personally-identifiable information (“Personal Information”). This Privacy Policy (“Policy”) describes how we work to maintain that trust.

 

AICEPA has created this Policy in order to outline our collection, use, and sharing of information you provide to us when you access or use AICEPAs’ online and/or mobile services and websites (collectively, the “Site”), including, without limitation, aicepa.com, any AICEPAs mobile application, and any software provided by AICEPA in connection with such services or websites.

 

Please note that we reserve the right to review and update this Privacy Policy from time to time. Accordingly, each time you access or use the Site, you should check the Last Updated legend at the top of this Policy and review any changes since you last accessed or used the Site. If you access or use the Site after an updated Privacy Policy is published, you will be deemed to have agreed to the amended Policy.

 

TO THE EXTENT PERMITTED BY APPLICABLE LAWS, BY ACCESSING AND USING THIS SITE, YOU REPRESENT AND WARRANT THAT YOU HAVE READ AND UNDERSTOOD, AND AGREE TO THE TERMS OF, THIS PRIVACY POLICY. IF YOU DO NOT AGREE TO THIS PRIVACY POLICY, PLEASE DO NOT ACCESS OR USE THIS SITE.

 

  1. INFORMATION THAT WE COLLECT ABOUT YOU

 

Information Provided by You Upon Creating an Account

 

When you create and register a user account (“Account”) on the Site, you may be asked to provide or confirm certain pieces of Personal Information, which may include one or more of the following:

 

  1. First and last name
  2. E-mail address
  3. Educational history
  4. Street address
  5. Phone number
  6. You may also be asked to provide your demographic information.

 

We may supplement the Personal Information you provide with additional Personal Information we gather from public sources.

You are under no obligation to provide your Personal Information, with the caveat that your refusal to do so may prevent you from using certain of the Site’s features and services for which your information is required.

 

Data submitted by You for usage on Our Site

 

When you play our online Assessment (the “Assessment”) on the Site, we also collect and retain your “Assessment Data,” which is defined as information and data collected from your behavior and actions in the course of performing Assessment, including metadata about your real-time user interaction with the Assessment. After your completion of the Assessment, the Site will review your Assessment Data and generate your specific “Career Aptitude Report,” which contains the Site’s assessment and description of your cognitive, social, technical and personality traits.

 

Information Provided When You Contact Us

 

We may collect Personal Information that you voluntarily provide to us when you contact us with a question, comment, business inquiry, or other request for information. We collect one or more of the following types of Personal Information when you contact us with a question or comment, or request information from us about our products and services:

 

  1. Name
  2. E-mail address
  3. Phone Number

 

Passively Collected Information

 

When you access and use our Site, we may automatically collect and retain certain types of information, including your computer or device’s internet protocol (IP) address and other technical information about your computer or device and website usage, such as your browser type and version, time zone setting, and operating system and platform.

 

We also use cookies on our Sites; for more information, please see the Cookies and Other Tracking Technologies section below.

 

We may collect certain additional information when you access our Site with a mobile device or with AICEPA IOS and Android mobile apps. This information may include location, device type, unique device identifier, operation system, and other app-specific user data. This data is analyzed to help us create a more user-friendly mobile experience. You may restrict collection of certain data, like location by changing the setting preferences on your mobile device.

 

  1. COOKIES AND OTHER TRACKING TECHNOLOGIES THAT WE USE

We and our service providers use cookies, beacons, embedded scripts, and local shared objects in connection with the Site.

  • Cookies are small text files that are stored on your computer or device when you visit our Site. Cookies allow a website to recognize a particular device or browser. The use of cookies is a standard practice among websites to collect information about visitors’ activities while using the website.

 

  • Beacons are small graphical images (also known as “pixel tags” or “clear GIFs”) that may be included on our Site and typically work in conjunction with cookies to assist our site with the automated collection data on user behavior. AICEPA will not be able to personally identify you in connection with these practices.

 

  • An embedded script is programming code that is designed to collect information about your interactions with the Site, such as the links you click on. The code is temporarily downloaded onto your computer or device from our web server or a third-party service provider, is active only while you are connected to the Site and is deactivated or deleted thereafter.

 

The above technologies are used in analyzing trends; administering the Site and its features and services; tracking users’ movements around the Site; and to gather demographic information about our user base as a whole.  We may receive reports based on the use of these technologies on an individual as well as aggregated basis.

 

We use cookies to remember users’ settings, market products and services to users, and for authentication purposes.  To manage the cookies that are placed on your computer, you may configure your internet browser to refuse, accept, or delete cookies from our Site at any time. The “Help” portion of the toolbar on most browsers will tell you how to prevent your browser from accepting new cookies; how to have the browser notify you when you receive a new cookie; or how to disable cookies altogether.  Please note that if cookies are disabled or removed, not all features of our Site will operate as intended.

 

Third-Party Analytics.  We may also use service providers, such as Google Analytics, that may use cookies or other technologies to collect information about your online activities across this and other sites over time for non-advertising purposes such as those described above.  To learn more about how Google Analytics collects and processes data and the choices Google may offer to control these activities, you may visit http://www.google.com/intl/en/policies/privacy/ partners/.

 

  1. WHAT WE DO WITH THE INFORMATION WE COLLECT

  • General Uses. We use the information we collect to manage, analyze, develop, customize, and improve our Site as well as our products and services (including our Assessments). We sometimes use automated decision making in processing your information, such as to create your “Career Aptitude Report” or “Career Action Plan Report.”  Your  “Career Action Plan report” is used to help in determining your “fit” to the careers aligned with your aptitude and interests.

 

  • Information Provided When You Register for an Account and Use Our Site and Other Products and Services. We may use this information to authorize and administer your access to the Site, verify your identity, authenticate your visits, and provide our products and services to you.   We may also use your information to improve and personalize your experience with us (including showing you relevant information such as your aptitude and interests matches), and, remind you to finish any incomplete Assessment, send you information about us, and keep you informed of our products and services that may be of interest to you.  We may combine your Personal Information with other Personal Information lawfully collected from third parties in order to improve products and services.  

 

  • Information Provided When You Contact Us (Including Signing Up for Sales and Marketing Communications). We may use this information to understand and respond to your question or comment, and/or reach out to you regarding your inquiry or request regarding our products and services.

 

  • Passively Collected Information. We use passively collected information to monitor and maintain the performance of our Sites; analyze trends, usage, and activities in connection with our services; validate users and ensure their technological compatibility with users; optimize our marketing efforts; and to provide our products and services to you, including analyzing your Assessment Data, and developing your Career Aptitude Report.

 

  • Aggregated or De-identified Data. We may use your Personal Information and passively-collected information to create aggregate or de-identified data, such as data that describes the general demographics, usage, Assessment Data, or other characteristics of a Site’s users. We reserve the right to use, and/or transfer aggregated or de-identified data about the Site’s users for any lawful purposes. We also reserve the right to use such information in collaboration with outside researchers; to measure, quantify and audit the validity and fairness of our products and services.

 

  • Other Purpose. We may use your information for any additional purpose which you specifically consent to in the course of accessing and using our Site.

 

  • Use of Information. Your Assessment Data and Career Aptitude Report are intended solely for personal development and educational guidance. AICEPA does not use this data for profiling decisions that produce legal or similarly significant effects. Assessment results will not be shared with third parties (e.g., employers or educational institutions) without your explicit consent.

 

Lawful Basis for Processing Your Information.  If we act as a controller, our lawful basis for collecting and using the information described in this Privacy Policy will depend on the information concerned and the specific context in which we collect or use it.  We normally collect or use information from you or others only where we have your consent to do so, where we need the information to perform a contract with you, or where the processing is in our legitimate interests and not overridden by your data protection interests or fundamental rights and freedoms.  In some cases, we may have a legal obligation to collect or retain personal information or may need the personal information to protect your vital interests or those of another person. 

 

  1. WITH WHOM WE SHARE THE INFORMATION WE COLLECT

 

Personal Information of our users is an integral part of our business.   We reserve the right to share your Personal Information with third parties as described below.  We also reserve the right to  use  and/or  transfer  aggregated  de-identified  data derived  from  Personal  Information,  for lawful purposes in our discretion.   Note that we do not share Personal Information with third parties for their direct marketing or revenue generating purposes.

 

  • Service Providers. We, like many businesses, sometimes hire other companies (“Service Providers”) to perform certain business-related functions.  Examples include customer service, maintaining databases, data storage, cloud services, and hosting services.  When we employ a Service Provider to perform a function of this nature, we provide it with the information that it needs to perform its specific function, which may include Personal Information and other information that you provide to us. These Service Providers are authorized to use your information only as necessary to provide these services to us.

 

  • Legal Requirements. We may disclose Personal Information if required to do so by law or in the good faith belief that such action is necessary to (a) comply with a subpoena or similar legal obligation; (b) protect and defend our rights or property; (c) act in urgent circumstances to protect the personal safety of users of the Site or the public; (d) protect against legal liability; or (e) as otherwise required or permitted by law.

 

  • Business Transfers. As we develop our business, we might sell or buy businesses or assets.  In the event of a corporate sale, merger, reorganization, dissolution, total or partial sale of assets in bankruptcy or similar event, your Personal Information and other information may be part of the transferred assets.

 

  • Other Third Parties. We may disclose your information to other third parties with your prior express consent.

You hereby consent to our sharing of your Personal Information and other information for the above purposes.

 

International Transfers of Personal Information. If you are located outside of the Pakistan, the Personal Information that we collect from you may be transferred to, and stored at, a destination internationally (for example, outside the European Economic Area (“EEA”) in reliance on a variety of compliance mechanisms, including data processing agreements based on the EU Standard Contractual Clauses).  It may also be processed by staff operating internationally (for example, outside the EEA who work for us or for one of our suppliers).  The country in which your Personal Information may be transferred to and processed in may have data protection laws that are different to the laws of your country (and in some cases, may not be as protective).  By submitting your Personal Information on the Site, you agree to this transfer, storing, or processing.  We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy. 

 

  1. YOUR CHOICES REGARDING YOUR INFORMATION

 

Choice

 

You are required to create an Account to gain access to many services and features of the Site. If you use the Site’s personalized services and features (e.g., the Assessments, Career Aptitude Report and/or Career Action Plan Report), you will need to create an Account and enter Personal Information, which we will treat as described in this Privacy Policy.

 

Accessing, Correcting, and Updating Your Information

 

You may access, correct, and update most of your Personal Information under the Account Settings tab of your Account profile. You may also email us at info@aicepa.com with information necessary for us to process your request. We will respond to your request within a reasonable timeframe. We may need to verify your identity before granting access to Personal Information in our custody or control.

 

A note about our Assessment specifically: Because some of our Assessment statements are designed to test memory and instinctive behavior (which can be skewed through subsequent statements), once you start or complete the Assessment, your Assessment Data and Career Aptitude Report cannot be reset, amended, deleted, or overridden. If you wish to take the assessment again, you need to register with a new email account.

Rights for International Users (Including EEA Residents):

 

If you are located in the European Economic Area, you have the right to request access to, correction of, or deletion of your personal data; restrict or object to certain processing; and request data portability. To exercise these rights, contact us at info@aicepa.com.

 

Our Retention Policy

 

We retain Personal Information from you with your consent, or where we have an ongoing legitimate business need (for example, to provide you with a service or other information you have requested or to comply with applicable legal requirements). When we have no on-going legitimate business need to process your Personal Information, we will either delete, de-identify or anonymize it, or, if this is not possible (for example, because your Personal Information has been stored in backup archives), then we will securely store your Personal Information and isolate it from any further processing until deletion is possible.  The following are examples of how long we typically retain your Personal Information for legitimate business needs:

 

  • When You Interact with Sales, Marketing, and Customer Support: We may retain your Personal Information as long as necessary to provide you with your request for information or other responses.
  • When You Sign Up for an Account: We may retain your information for as long as your Account is active or as long as necessary to provide you with our services, comply with our legal obligations, preserve and protect our rights as allowed by law, resolve disputes, maintain security, prevent fraud and abuse, and enforce our agreements (including our Terms of Service).

 

In accordance with our obligations and requirements under local law, we must retain your information for a period of two (2) years following the date of your last recorded assessment for a particular role (“Assessment”). As a result, if you request deletion of any information prior to this 2-year anniversary, we must wait until the 2-year period has passed, after which we will process your deletion request.  If you do not have any recorded assessments for a role during the last two (2) years, then we will process your request within ten (10) business days of receipt.

 

Even if we are obligated to retain certain information, once you delete your Account or request deletion of your Personal Information, your Personal Information will cease being visible to third parties through our Site, regardless of whether you selected Public or Limited (if available to you) through the Privacy Settings tab of your Account profile.   

 

As discussed above, we may aggregate or de-identify our user’s Personal Information and other information; such data cannot be used to identify you. We will retain such data even after any Personal Information deletion requests have been processed.

 

  • When We Process Your Personal Information on Behalf of Our Customers: We retain your Personal Information in accordance with the timeframes set out in the relevant customer agreements between us and the applicable customer(s).

 

  1. MISCELLANEOUS

 

Other Websites.  Our Site may contain links to third-party owned and/or operated websites or mobile applications. We do not own nor control these third-party websites or mobile applications, and accordingly assume no responsibility for the information practices of those sites or apps.  We suggest that you review their privacy, security, and data collection and distribution policies, if any, prior to providing such websites or apps with any information.

 

Blogs and Public Features of the Sites.  Our Site may contain features, e.g. job boards, forums, sharing functions, etc., that permit you to upload, post, transmit, display, perform, or distribute content and information, including your Personal Information.  Any information that you choose to disclose by means of such features becomes public information over which we are unable to exercise control.  You should exercise caution when deciding to disclose information by means of such features, and you agree to assume all responsibility for doing so.

 

Security.  The security of your Personal Information is important to us.  We take commercially reasonable steps to help protect your Personal Information from loss, misuse, unauthorized access, disclosure, alteration, and destruction.  For example, we use one or more of secure socket layer (SSL) encryption, firewalls, and self-updating anti-virus software.  Your Personal Information may be stored in other countries and will be subject to laws applicable in that country. While we take all steps we consider appropriate to protect your data, including technical and  organization  measures  to  ensure  that  your  Personal  Information  is  handled  securely  in accordance with this Privacy Policy; unfortunately, no company can fully eliminate security risks, so we cannot make guarantees about any part of our services.  Please create a unique password for your Account and do not share your password with anyone else.

 

Pakistan-Specific Legal Requirements. While Pakistan currently does not have comprehensive data protection laws in effect, AICEPA follows internationally recognized data privacy principles and endeavors to act in accordance with the draft Personal Data Protection Bill of Pakistan and other global frameworks like the GDPR.

 

Minors. Since our Assessment is aimed at guiding high school students through scientifically proven Psychological frameworks, the visitors and Assessment takers are under eighteen (18) years of age and required submit their Personal Information at the Site. We encourage parents and guardians to spend time online, while performing Assessment, with their children and to monitor the interactive activities of their children.  

By registering an account and performing the Assessment, the student confirms that they have obtained verifiable parental or guardian consent. AICEPA does not knowingly permit access to its services by individuals under the age of 18 without such consent.

 

Contacting Us.  The Contact Us link on the Site contains an e-mail link that allow you to contact us directly with any questions or comments that you may have.   If you  have any questions  about  this Privacy  Policy  or our  privacy  practices, please  feel  free to  contact  us at info@aicepa.com.